Costco Hearing Aids Can Help You Save Big—See Our 4 Top Picks (2025)

Around 15 percent of adults in the U.S. have difficulty hearing. But purchasing hearing aids can be expensive, and not all insurance plans cover them. Enter: Costco. Surprisingly, the wholesale retailer has hearing aid centers where customers can get screened and fitted—and potentially save $1,000 or more over prescription hearing aids. But what is the best hearing aid sold at Costco? We asked experts to weigh in on some of the different brands of hearing aids, as well as what to expect at your appointment.

How hearing aids can improve your health

It goes without saying that being able to hear conversations or simply tune into your favorite sitcom without turning up the volume makes life a little easier. But it also benefits your wellbeing. Left untreated, hearing loss can interfere with your balance and even your brain health over time.

“Many studies have shown that even with mild to moderate hearing loss, the patient has a higher chance of dementia due to brain changes,” says Kara Houston, AuD, an audiologist with Rush University Medical Center.

Do you need hearing aids?

Many people don’t even realize they’re experiencing hearing loss because they find ways to compensate for it, like cranking up the volume on the TV, Dr. Houston says. However, she adds, some common signs of hearing loss include:

• Frequently asking others to repeat themselves
• Needing to turn up the TV, stereo or phone volume louder than it used to be
• Not being able to hear from a distance or hear someone behind you
• Finding some voices easier than others to understand
• Frustration from friends and family due to difficulty communicating
• Avoiding certain places (like noisy restaurants) because of hearing difficulty
• Shying away from going out with others because you’re unable to enjoy the conversation

If you notice any of these signs, it’s important to get assessed by a hearing specialist.

What is the best hearing aid sold at Costco?

There’s no one-size-fits-all pick for the best hearing aid sold at Costco, though there are several popular pairs of hearing aids available. A Costco hearing aid specialist can discuss your options and help you choose the best style of hearing aid based on your unique needs.

Here, Hope Lanter, AuD, audiologist at Dr. Hope for Hearing, shares a few things to take into consideration:

• Ease of use (some hearing aid manufacturers offer remote controllers to discreetly change hearing aid volume)
• Fit: “You’ll want a style that fits your ear comfortably for long wear,” Dr. Lanter says.
• Connectivity to other devices, like your phone, tablet or TV
• Battery life: “There are rechargeable options now, which can be a game-changer,” Dr. Lanter says.
• Durability
• Noise reduction: “Sound quality is crucial, especially if you spend a lot of time in noisy places,” Dr. Lanter notes.
• Loss and damage warranties

Some top hearing aid brands from Costco’s current selection includes:

BEST FOR COMFORT: Jabra Enhance Pro 20

PRICE: $1,599.99 and up

These small and lightweight hearing aids offer a full day of battery life, along with impulse noise reduction to guard against sudden loud sounds.

BEST FOR NOISE REDUCTION: Rexton Reach

PRICE: $1,499.99 and up

With a 34-hour battery life, this hearing aid features “multi-voice focus” technology that makes it easier to hear individual voices in group conversations.

BEST FOR TINNITUS: Philips HearLink

PRICE: $1,599.99 and up

This hearing aid minimizes background noise so you can hear voices more clearly, and the HearLink 2 app includes a Tinnitus SoundSupport program that generates sound to relieve tinnitus symptoms.

BEST BUDGET PICK: Lexie B2 Plus

PRICE: $979.99

These self-fitting, self-tuning hearing aids can be purchased without a trip to the Costco Hearing Aid Center. Just note that means you won’t get a specialist’s input for a hearing aid fitting, adjustments and follow-up appointments.

What to expect at a Costco Hearing Aid Center appointment

Before you make your appointment, you can use the online hearing assessment tool at the Costco website to help determine the extent of your hearing loss. This pre-screening is free and only takes a few minutes to complete.

If the results of your test indicate that you have hearing loss, you can contact your nearest Costco to schedule a hearing aid assessment. These assessments are performed by either an audiologist or a licensed hearing instrument specialist, and they’re a free perk for Costco members. (If you aren’t already a member, the Gold Star membership—the most inexpensive tier—costs $65 per year.)

While these screenings are convenient, just be aware that they’re not as comprehensive as a full workup from an audiologist, says Dr. Lanter. “Often, these screenings focus just on whether or not you have hearing loss,” Dr. Lanter says. “They may not dig into the root cause of the problem or look at other ear health issues.”

So if you’re experiencing any other issues like tinnitus, dizziness, drainage or ear pain, you may want to schedule a separate appointment with an audiologist before you start shopping for hearing aids at Costco.

How much can you save with Costco hearing aids?

On average, prescription hearing aids can run from $2,000 to $7,000 per pair, and insurance may not cover the costs. “It depends on the patient’s insurance, but usually there is a substantial out of pocket expense,” says Mohamed Elrakhawy, MD, an assistant professor with the Department of Otorhinolaryngology, Head and Neck Surgery at Rush University Medical Center.

If you don’t have full coverage for hearing aids, Costco can be a budget-friendly option. Because of their streamlined selection and high volume, Costco hearing aids typically range from about $1,000 to $1,600 per pair and may be cheaper than comparable models sold at private hearing aid practices.

Costco doesn’t accept insurance directly, but you may be able to get a discount or reimbursement from your insurance company. Alternatively, you may be able to pay with an FSA or HSA debit card. Be sure to contact your insurance company before ordering so you know exactly what to expect.

This content is not a substitute for professional medical advice or diagnosis. Always consult your physician before pursuing any treatment plan.